Get noticed by your local customers for maximum engagement

The clue is in the name: Local search optimization focuses on SEO activities that target your local audience. If you run a small business with a physical address, your local community can be a fantastic marketing ally, driving brand awareness and profits. But how do you make sure you're on local customers' radar with SEO?

Rather than wasting your SEO efforts targeting people who are not in the same geographical region, local SEO creates a funnel to capture the interests in the area you serve. 

How Does Local Search Optimization Work?

There are two main elements indispensable to the success of any local SEO strategy.

  1. You need to share your location with Google.
  2. The search engine must be able to access and identify the location of people searching for services and products similar to yours.

Local Search Optimization In a Nutshell

You might consider that you've already done your bit for local search by publishing your business address on the website.

Surely, customers can figure out from the postal address whether you are near them or not. In reality, things are never that straightforward.

Local SEO optimization removes the hassle of checking your website and figuring out whether your business is located at a convenient distance. Potential customers don't want to waste time comparing websites to find their nearest store.

  • Almost 1 in 2 searches in Google has a local intent.
  • Over three-quarters of consumers who search for local services on their mobile phones will visit the store the same day.
  • 29% of SERPs on Google feature snippets with a local pack

In other words, you are missing out on revenue opportunities if you are not making the most of local SEO activities. 

Local SEO Ranking Signals

While local search optimization is a part of SEO, Google uses a fully different set of ranking factors for local search results:

  • You have a Google My Business listing.
  • NAP citations.
  • Keywords displayed in Google My Business profile.
  • Check-ins number at the location.
  • Star rating for the business on Google Maps.
  • Keywords and sentiment in online reviews.
  • Social media shares.
  • The user's location at the time of searching.

Local Search Optimization Services

Unlike other SEO activities, your website is not the driving force for local SEO. Google My Business is indispensable to the performance of local search optimization activities.

Here is what local search optimization includes:

  • Google My Business management: Your presence on the Google My Business platform places your business on Google Maps and improves listing in search results for local searches.
  • On-page SEO: Your website needs to align with the local information shared with Google My Business.
  • Citation building: Join local directories and find the correct citations.

Google My Business Management

Google SERPs include results found on Google Maps. Your business's presence on Google My Business will ensure that the business is listed on Google Maps. Your local SEO efforts don't stop at the inclusion of the business on the map. Constant management and optimization can ensure your business listing remains relevant and present in the SERPs.

You need an SEO consultant to optimize your Google My Business listing for best results, including:

  • Google Maps search optimization.
  • Managing client relations and satisfaction for positive Google reviews.
  • Managing Q&A.
  • Google image optimization.
  • Targeted local SEO activities on Google My Business.

On-page SEO

Aligning your website content to your local SEO objectives ensures you can attract and engage the right target audience in your local area. On-page activities will focus on:

  • Local lead conversion strategy.
  • Local search optimized content creation and update.
  • Inclusion of local and location keywords.
  • User-friendly webpage organization and design.

Citation Building

Citation building can help place your business in the 3-pack local listings by reinforcing your local signals:

  • Local directories presence.
  • Using correct backlinks and citations for local insights.
  • Searching and finding new local citations and business listings.

Why Work With Me?

Find the expert you need for your local search optimization. 

  1. Strong SEO experience: I have many years of experience in the field and have driven successful results with local search optimization services for many customers.
  2. Solid understanding of all SEO aspects: I am proud of my expertise in all SEO aspects and can maximize off-page and on-page SEO efforts to effectively drive local search optimization.
  3. Excellent communication skills: I will always clearly explain what needs to be done, why, and how to do it to boost your local SEO.
  4. Invested in your success: When you have questions, you can contact me by phone or email 7 days a week. Same day response guaranteed. Similarly, website changes and content optimized for local SEO can be time-demanding, which is why I provide full web concierge services.

Attract your local customers and get them to your business front door with quality local search optimization strategies.