e-Commerce is the future for many businesses, whether you’re running a physical storefront, or a strictly online business. There are so many benefits to using e-Commerce for your business, that you would be foolish to go without it. It’s a large step in the form of growth, but it’s more complicated than just setting up shop online.
More and more businesses are making use of e-Commerce’s capabilities, which has made it very difficult for new businesses on the market to get the recognition they deserve. Your audience will have trouble finding your store if you’re lacking the SEO necessary. On larger sites like Shopify, you’re just one of many businesses.
The benefits of e-Commerce SEO
Higher SERP ranking
The biggest benefit of all of this is getting your store to show up higher on the results pages. Even if someone searches for your product, without SEO, you’re likely not even going to reach the first page. Sadly, when your target audience is shopping - it’s more plausible for them to choose from the first page options. If your store isn’t showing up on page one in the results, then it’s possible that you could be losing countless customers.
Directing customers to you
Just because you have the products that your customers are looking for, it doesn’t mean that they’re going to have an easy time finding you. Most markets online are saturated, and your products may be buried under hundreds of other, similar products. e-Commerce SEO can help to make sure that you’re the store that’s recommended to customers through various means.
Improved user experience
SEO isn’t just to help out the e-Commerce store, it does a lot to improve the experience the user has when they’re navigating your store. Understanding keywords makes it easier for customers to locate you, and putting a bigger focus on your site’s accessibility for SEO makes it easier for customers to navigate.
Increased clickthrough rate
Not only do you want to have your site reach the first page in the SERPs, but you want to make sure customers are actually clicking on it. SEO will help to make your site the more appealing option against the other sites offering a similar product or service. Higher CTR means you’re going to see an increase in traffic and sales, and that’s without the extra backlinking.
We’re ready for you
If you’re not a marketing expert, it can be hard to get everything right for your business. We understand that business owners can’t handle everything at once - which is why we offer our services to clients without the need for their input. We also offer full and open communications for our customers 7 days a week; should you have any questions or concerns. You shouldn’t have to handle everything while running a business, which is why you should let us handle your SEO.